James Blake has been listened to for a cumulative 15.2 million hours in 2021. We were just looking for a way to try and increase the app's profile, and Creator Wrapped was the idea we came up with." It had been renamed and there was generally super-low awareness about the tools it offered to creators. Recalling this, Codey said: "At the time, Spotify for Artists was barely out of its beta stage. That was until Brendan Codey (who is now the Associate Director for Creator Growth and Programs for the streaming platform) was brought on board to revamp the entire campaign. In fact, it started off as little more than a basic email roundup that was sent to those with a huge Spotify presence. Yet Artist Wrapped was not always quite so exciting and dynamic. To find out more about its implications for those in the music industry, check out our exclusive interview with fledgling pop star Mazie. Spotify The Humble Origins of Artist WrappedĪrtist Wrapped has become an invaluable tool for some creators, as it provides them with information that would previously have been inaccessible (especially if they don't have the resources of a major record label) and gives them an opportunity to identify and thank their biggest fans. Spotify Rapper Central Cee has been streamed 433.7 million times on Spotify in 2021.
Spotify Dominican rapper Tokischa has been streamed in 175 countries. Phoebe Bridgers has been streamed 409.3 million times, for a total of 24.4 million hours of music in 2021. Some examples of these share cards, including the ones for Phoebe Bridgers, Japanese Breakfast, Willow and James Blake can be seen here. They can then choose to publish this information (via a "share card") and engage on a more personal level with their loyal followers. With Artist Wrapped, musicians can see things like their cumulative streaming figures from the past year, what their core demographics look like, where they are most popular geographically, and who their top listeners were. However, there is one big difference, as this version of the roundup is only intended for use by creators themselves. If you are not familiar with it, Artist Wrapped is not too dissimilar from its consumer equivalent, in the sense that it provides unique analytics and data that is based on Spotify activity from between January 1 and October 31. Although it's not quite as famous as the regular iteration ( which provide users with insights into their own listening habits and musical tastes), it is still a pretty big deal.
To explain just how far it has come, the project's lead, Brendan Codey, spoke to Newsweek in an exclusive interview.įor a bit of context, Spotify for Artists has its own version of the annual Wrapped feature. Now in its sixth year, Spotify's "Artist Wrapped" campaign has grown exponentially since it debuted back in 2017, to the point where it now attracts 14 times the number of listeners it once did.
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